Our Story

Welcome to the world of CHUPPS - an Indian open footwear brand that celebrates the beauty and diversity of Indian culture through its unique designs and commitment to comfort and durability.

CHUPPS was born out of a genuine desire to make footwear that not only looks great but feels amazing accessible to a larger section of the Indian population. That's why we focus on creating high-quality shoes that are not only stylish but also functional and comfortable while being pocket-friendly.

We know that your feet are the foundation of your body, and that's why we take great care to ensure that our footwear not only looks great but supports your feet with cushioned soles and supportive arches that help reduce foot fatigue and keep you comfortable throughout the day.

But CHUPPS isn't just about creating great footwear - we're also committed to giving back to the community. We run a program called “Feel Good Friday” every week, where we significantly drop prices on select styles to because we believe that everyone deserves access to high-quality footwear. Through our program “Heel the World” we regularly partner with local organizations in India to donate shoes to those in need.

We're proud to be an Indian open footwear brand, and we believe that our unique designs and use of traditional Indian motifs, fabrics, and colors help celebrate the beauty and diversity of Indian culture. We want to give you the opportunity to express your "Indianess" in a fun and stylish way, whether you're an athlete, outdoor enthusiast, or just looking for comfortable shoes for everyday wear.

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Conscious Steps towards a sustainable future

We recognize the impact that the fashion industry can have on the environment, and we're committed to reducing our carbon footprint. We aim to use eco-friendly materials whenever possible and work to minimize waste throughout our supply chain. We work with manufacturers that follow fair-trade practices and visit our manufacturing partners regularly to ensure that the unknown hands that craft our footwear have access to a clean and healthy work environment and that manufacturing standards are maintained.

We hope that you'll join us on our mission to create high-quality, durable, and comfortable footwear that celebrates Indian culture and makes a positive impact on the world. Thank you for choosing CHUPPS – we can't wait to see where our journey takes us together.

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Our Team

Press Mentions

From Indian Motifs to Eco-Friendly Fabrics- Redefining sustainable style

While CHUPPS may have only a few press mentions to its name, the brand's commitment to sustainability and style speaks for itself. With its use of eco-friendly materials, unique Indian motifs, and dedication to giving back to the community, CHUPPS is making a name for itself as a footwear brand that's both stylish and sustainable. These press mentions are a solid start towards building a brand that's making a positive impact on the world, one step at a time.

  • Award for best sustainability Initiative by IReC Asia in May 2023

    IReC Asia Award

    IReC Awards recognises the achievements of India's most successful retailer brands across multiple categories in terms of business performance, customer experience, innovation, marketing and leadership across consumption verticals and organisational functions. CHUPPS was the proud recipient of the award for the best sustainability initiative in May 2023.

  • Featured in Start-up HR Toolkit's Top Start-ups in India for 2022

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  • Raising USD 1.5 Million in Pre-Series A round

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