Behind the Scenes: Designing the ICC World Cup Footwear Collection

Behind the Scenes: Designing the ICC World Cup Footwear Collection

Unveil the secrets of style and sport as we delve into the captivating tale of the ICC World Cup Footwear Collection. In this exclusive blog post, CHUPPS' Head of Design Mohammed Fayaz lifts the curtain on the creative process, offering a thrilling glimpse into the meticulous craftsmanship and innovative vision that shaped this one-of-a-kind collaboration. Brace yourself for a thrilling ride through the world of design, where passion and precision collide to create footwear that truly stands out on the global stage. Get ready to be swept off your feet!

-In the world of sports, every four years brings a wave of excitement, anticipation, and a fierce sense of competition. The ICC Cricket World Cup is no exception, and this year, we at  CHUPPS decided to celebrate this global event in style with a special footwear collection that embodies the spirit of cricket, India's incredible team of players, and the passion of millions of fans. Join us as we take you behind the scenes of our creative process, design inspirations, and the technical aspects involved in bringing this collection to life.

Design Inspiration:

Our design journey began with one simple question: How do we capture the essence of India's awe-inspiring cricket team, a group of true warriors on the field? The answer lay in passion. We aimed to infuse each SKU (Stock Keeping Unit) with the fervor that unites players and fans alike. To do this, we incorporated the iconic trophy into our designs, weaving it into our products as a symbol of excellence and aspiration.

Typography played a pivotal role in conveying our message. We used it to embed multiple positive messages into each piece, reminding wearers of the power of determination, teamwork, and dedication that cricket represents. Additionally, our 2023 collection pays homage to the Rajiv Gandhi Stadium in Hyderabad, the stage for the upcoming World Cup, highlighting the rich cricketing heritage of this city.


Technical Excellence:

Creating cricket-inspired footwear isn't just about aesthetics; it's about performance and comfort. We left no stone unturned in ensuring our products are top-notch. The uppers of our sliders feature a protective 6mm foam, offering the best in impact absorption. Our footbeds come in three variants: ERGO-X for superior support, SuperFoam Pro with memory foam for maximum comfort, and UltraCharge, the pinnacle of luxury in slide design, boasting premium materials.

Packaging Poetry:

To make this once-in-four-years event truly special, we wanted our packaging to be as unique as our footwear. Thus, we crafted our shoe boxes to resemble blue shipping containers. It's a poetic nod to the journey of cricket, where players and fans come together from all corners of the globe. Opening one of our boxes is like unearthing a treasure trove of passion and dedication.

The Power of Colors:

While ICC provided us with color guidelines, we took creative liberties to infuse our designs with the spirit of "bleed blue." The primary color is, of course, blue, echoing our team's war cry. Dark and light blue complement this hue, symbolizing the ebb and flow of a cricket match. And then there's orange, the accent color that adds a touch of vibrancy and energy, breaking the symmetry to create visual excitement.

Color theory plays a significant role here. Blue represents trust and reliability, qualities we associate with cricket's unwavering fan base. It evokes a sense of calmness, an antidote to the nail-biting moments of a match. The addition of orange introduces a pop of excitement, mirroring the thrill of the game itself.

In conclusion, our ICC World Cup Footwear Collection is more than just footwear; it's a celebration of cricket, a testament to the dedication of players and fans, and a fusion of design, technology, and passion. We hope that our creative process, inspired designs, and technical innovations resonate with cricket enthusiasts worldwide as we gear up for the World Cup in India in 2023. With every step taken in our sliders, we aim to unite the cricketing world in the spirit of "bleed blue."

Also, Our Chupps x ICC CWC'23 Collectionis now available to Pre-Order on our website. SHOP NOW!!

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What a fascinating insight into the creative process! Designing the ICC World Cup footwear collection is no easy feat and it’s exciting to see the dedication and craftsmanship that goes into each pair of boots.


Chumps are the coolest!! Super comfy with great material.. love the funky designs.. perfect for a beach or a poolside chilling session!!.. simply Love them!!!

Kunal Tanna

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